At my current job I create newspaper and magazine ads for various clients focused in the Northeast.
Above is a collection of my ads, showing some of the main verticals I work in, real estate, automotive, business services, and finance.
Much of the time when I pick up an ad to begin working it’s a correction to an existing ad, but I am able to refresh or make new ads. Clients often ask for something specific, but sometimes we are given more freedom.
When I started at DesignIQ my ad designs were a bit bland and straightforward, but as I have grown and have been there longer I have found ways to be more creative even within what the client is asking for. I focused on learning better text hierarchy, interesting layouts, and adding more images instead of only using text. My InDesign skills have drastically improved at DesignIQ because we use it every day. I love working in a team of about 12+. We create our ads on our own, but often lean over and ask for feedback, which helps improve our layout, typography, and design skills.
I learned to never stop asking questions, especially related to clients and what they wanted. We always wanted to nail our designs on the first attempt and often clients were unclear about what they wanted or just had unclear phrasing, but team members who had been around longer tended to have a better understanding of the clients and their writing style, so I make it a habit to ask if I don’t understand something completely.